Working Together

BSAG Consulting (formerly known as BSA Consulting) is an India based advisory firm founded by Balinder Singh & Anirudh Goswami in 2019 . BSAG supports clients on policy, regulation, and business strategy. It recognizes that multi-dimensional challenges require unique and cohesive responses.

BSAG draws on the strength of its network of former architects of policy, thought leaders, and subject matter experts, across domains, to help clients overcome challenges and pursue opportunities. Working in coalitions and partnerships, it specialises in high-quality tailored services and executes projects that require handling by experienced and seasoned professionals. Its members have experience working at both the federal and state levels in India.

McLarty Associates is a leading Washington-based private sector diplomacy firm, that has helped clients manage government and policy issues around the world since 1998. The BSAG-McLarty Associates strategic partnership brings together on-the-ground expertise in India with McLarty’s global team, with offices in Washington, Brussels, Beijing, and Singapore and over twenty countries.

Our Services

  • Public Policy – Federal & State
  • Crisis Avoidance & Management
  • Government & Regulatory Affairs
  • Collaborations & Partnerships
  • Corporate & Strategic Advisory
  • Legal Strategy
  • Strategic Communications
  • Research & Analysis
  • Public Private Partnership

Ashoke Joshi, Advisor, BSAG; Former Secretary Ministry of Road Transport & Highways

Mr. Joshi retired from the IAS, as Secretary, Ministry of Road Transport and Highways in 2003 after having spent several years in governmemt. A Tamil Nadu Cadre officer, he has had a long and ilustrious career, serving in several positons, including that of Home Secretary, Government of Tamil Nadu,

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Tarun Roy, Advisor, BSAG; Former Chairman, Central Board of Excise & Customs

Mr. Roy retired after 35 years in Government as the head of the Indian Revenue Service (Customs & Central Excise). He spent a vast majority of his time as an Indirect Taxation and Customs specialist. He switched mid-career to a generalist’s role as the Special Assistant to two Central Ministers in Education, Culture, Youth & Sports and Social Welfare.

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Chander Mohan, Advisor, BSAG; Former Scientist – G, Department of Science & Technology

Mr. Mohan, retired as a Senior Technocrat from the Department of Science & Technology, and is credited with pioneering various initiatives in the realms of Entrepreneurship Development and Science Communication.

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N. Marwah, Advisor, BSAG; Former Officer of Customs, Central Excise and GST Department

Mr. Marwah has spent over 20 years in Government serving in various roles such as Intelligence and Preventative Officer, Air Custom Officer, Gold Control Officer and Service Tax Officer, amongst others. During his career he specialized in all the areas of indirect taxes involving imports, exports, manufacturing and trading.

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Balinder Singh, Director BSAG & Senior Advisor - McLarty Associates

Mr. Singh brings with him 30 years of experience in corporate and public affairs – with deep relationships across a wide swathe of stakeholders. Having worked across sectors, Balinder has engaged virtually every corner of the Indian ecosystem through his work with international and domestic corporations, helping them to navigate one of the world’s most complex yet opportune business environments.

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Anirudh Goswami, Director BSAG & Advisor - McLarty Associates

Mr. Goswami is a public policy and government affairs professional with over 17 years of experience. Mr. Goswami has advised on and leads clients’ business strategies and key engagements with government agencies, think tanks, policy influencers and industry bodies.

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Nikita Hira, Associate Principal, BSAG

Ms. Hira has spent over 8 years supporting multinational and domestic Indian firms with the formulation and execution of their policy and advocacy strategies. She has worked across a wide range of sectors including financial services, infrastructure, as well as in economic policy and development while specialising in healthcare.

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Rohit Kumar, Consultant, BSAG

Mr. Kumar has spent more than 5 years in Public Policy advising clients across a wide swathe of sectors including healthcare, education, agriculture, Telecom and Media Technologies (TMT), among others.

Prior to joining BSAG, Rohit worked with a Delhi based boutique policy consulting firm, helping deliver successful public policy and advocacy campaigns for various multinational and domestic Indian entities.

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Hardik Avasia, Associate Consultant, BSAG

Mr. Avasia has more than 3 years of experience working on a diverse range of public policy and regulatory issues. A lawyer by training, he brings a legal perspective to the analysis and client servicing that he supports.

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Rajendran Nair Karakulam, Associate Consultant, BSAG

Mr. Karakulam has spent that last year or so, working on policy and regulatory issues in the areas of nutrition, plastic waste and IT/ITeS. He has spent time understanding the complex relationship between policy, regulation, and social issues, while supporting clients’ business interests that help achieve sustainable goals.

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Sumit Gupta, Consultant BSAG - Pharma

Mr. Gupta has had over 25 years of wide professional experience in Information Technology, Pharmaceutical Sales and Marketing, Pharma Manufacturing, Quality Assurance and Pharma Regulatory Compliance. He has also been actively involved and has held various positions with multiple pharmaceutical trade bodies.

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Shilpa Singh, Consultant BSAG - HR & Education

Ms. Singh is a Certified Life Coach and has 22 years experience as a HR professional supporting organizational development goals of companies as well as individuals from across a wide swathe of industries. She currently trains senior leadership and professionals on improving communication skills and developing winning work place relationships.

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Pankaj Sukhija, Consultant BSAG - Media & PR

Mr. Sukhija has over 25 years experience in various facets of communication. These include corporate and public issues management, corporate profiling, consumer marketing, CSR initiatives and crisis communication.

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